Web Content Tips

Let’s say you just downloaded an elegant theme for your professional website or blog. You have a nicely cropped logo image, you know what color the links should be, and how to change the typeface so that it matches your branded stationery.

Now the design elements are perfect. But the customization job is not done until you factor in your content.

The WordPress theme you’re customizing looks really nice on its live demo page, with dummy content and images. However, when you translate that theme into a real website, relevant and well-presented content is what you really need. Web content includes a variety of components. Not only written copy, but also images, videos, podcasts, etc. This stuff will make or break your website.

As web designer and digital copywriter and strategist, my specialty lies with manipulating and laying out the visual elements of a website as well as producing engaging copy.

This is the place where I collect tips and tricks, resources, all valuable stuff I learn along the way on producing and structuring web content that turns your WordPress theme into a real, results-oriented, winning website.

AIDA Formula Start Writing Killer Content with the AIDA Formula: A Real World Example - If your blog is slumbering away or your landing page is a landing disaster, have a second look at your copy. Chances are there’s a lot you can improve there just following the simple steps I’m going to show you in this post.
Headline Writing Three Recipes on How to Write Killer Titles for your Website - To get anyone to read your awesome blog post, a killer headline and a clever hierarchy of enticing titles, are a must-have. Michael Fortin says: A headline is meant to do two vital things. No more and no less. First, it needs to grab your reader’s attention. And the headline’s second job is to pull […]