To get anyone to read your awesome blog post, a killer headline and a clever hierarchy of enticing titles, are a must-have.
Michael Fortin says:
A headline is meant to do two vital things. No more and no less. First, it needs to grab your reader’s attention. And the headline’s second job is to pull the reader into the copy.
With such a crucial role to play, the words you choose for your titles can’t be left to chance. Below are three tips from the experts on how to craft captivating headlines for your blog or landing page.