AIDA Formula

Start Writing Killer Content with the AIDA Formula: A Real World Example

If your blog is slumbering away or your landing page is a landing disaster, have a second look at your copy. Chances are there’s a lot you can improve there just following the simple steps I’m going to show you in this post.

Continue reading

Headline Writing

Three Recipes on How to Write Killer Titles for your Website

To get anyone to read your awesome blog post, a killer headline and a clever hierarchy of enticing titles, are a must-have.

Michael Fortin says:

A headline is meant to do two vital things. No more and no less. First, it needs to grab your reader’s attention. And the headline’s second job is to pull the reader into the copy.

With such a crucial role to play, the words you choose for your titles can’t be left to chance. Below are three tips from the experts on how to craft captivating headlines for your blog or landing page.

Continue reading